In a marketing era dominated by speed and authenticity, the brands that win are no longer just selling a product—they’re selling a feeling. Enter Vibe Marketing: a trend fuelled by AI, mood-first creativity, and cultural nuance.

Sorority rush has gone viral—and with it, a new blueprint for emotionally intelligent, culturally aligned marketing. Here’s how brands can learn from the seasonal allure of RushTok.

The AI revolution is here—but so is a cautionary tale. As generative tools proliferate, so does a tidal wave of soulless, low-quality content. The antidote? Human-led curation, elevated by purpose.